Shop Fitting & Store Design

The single biggest driver of retail sales density is not the fixtures or the finishes — it's whether the customer's path through the store naturally exposes them to the categories that make margin. We start every concept with a flow diagram: entrance decompression zone, sightlines to hero categories, natural pause points and till proximity, before any fixture is drawn.

A common and costly mistake is copying a fixture layout from a brand's flagship store into a much smaller unit, without re-testing the flow. What reads as generous in 300 square metres can block sightlines and choke circulation in 90. We model the actual unit, not the brand deck, at every scale.

The floor plan either helps a customer discover the range, or gets in their way. There is no neutral layout.

Shopping centre and high-street leases carry their own construction rules: fit-out method statements, insurance requirements, noise restrictions, and often mandatory out-of-hours or overnight working. These are rarely priced into a first quote and routinely blow a rollout schedule when discovered mid-project.

On a Greek high street the rules come from the building and the municipality instead: interior works usually need a small-scale works approval filed by an engineer, a new shopfront or a structural change needs a building permit, and in traditional settlements and listed buildings signs and materials are restricted. We prepare drawings, method statements and access requests as part of the design package, before pricing is final, so the programme reflects the permitted working hours and the approvals actually needed rather than an assumed daytime schedule.

A shelving system that looks striking empty often fails once fully merchandised — shelf depths that don't match product packaging, spacing that leaves visible gaps once the season's stock arrives, or lighting angled for the render rather than the actual shelf height. We design fixtures against real product dimensions and stockholding targets provided by the retailer, not against a generic merchandising mood board.

This matters most for categories with high SKU density — footwear, cosmetics, homeware — where a few centimetres of shelf depth determines whether a fixture holds the full range or forces stock into the back room, invisible to the customer.

A single lighting scene rarely serves a store well across opening hours — daylight-adjacent ambient light for browsing during the day, warmer accent light for an evening feel, and a distinct, brighter scene for promotional periods that needs to be switchable without an electrician on site. Circuits are zoned at design stage specifically so store staff can select a scene from a control point, not so every light in the store is on one switch.

Shelf-edge and accent lighting is specified against the actual product finish — matte packaging, glass, fabric and metal all reflect differently, and a lighting scheme rendered for one category can wash out or over-glare another if it isn't checked against the real merchandise mix.

For a multi-store brand, the commercial value of retail design isn't the first store — it's whether that concept can be repeated at speed and at a predictable cost across the second, tenth and fiftieth unit, each with a different shell, different landlord rules and often a different unit shape.

We engineer the concept as a kit of parts from the outset: a fixture library with fixed specifications, a lighting circuit standard, and a layout logic that adapts to different unit footprints without a full redesign each time. That is what allows a rollout programme to hold a fixed per-unit price and a predictable opening date, store after store.