Trade Show
Design & Development

Before we draw anything we ask what the fair is supposed to produce: how many qualified conversations, which products must be touched, whether the priority is new distributors, existing clients or press. A stand built to collect fifty distributor meetings looks nothing like a stand built to launch one product to photographers, and the difference is decided in the brief, not in the visuals.

From that we set the ratio of the footprint: how much open frontage pulls people in from the aisle, how much display carries the range, how much closed meeting space you need so a serious buyer can sit down. Every square metre is allocated to a job, and each is priced, so you can see what the lounge or the demo counter is actually costing you before it exists.

A stand is not decoration. It is a sales floor you rent by the square metre for four days.

Visitors decide whether to enter in roughly three seconds, from an angle, while walking. So the design is tested from the aisle first: what is legible at fifteen metres, what pulls at five, and what holds attention once someone is inside. Headline messaging goes high and short, the range goes at eye level, and the technical detail sits where a conversation naturally happens — at the counter.

Hall position drives the layout. A corner stand is opened on two sides, an island is designed with no back, and a stand facing a main entrance gets its strongest surface pointed at the arrival flow. We model it in 3D with your graphics in place, so you approve a stand you can actually walk through rather than a mood board.

Stands built from printed foam read as printed foam. Because we import and stock the materials, we build in the real thing: stone and sintered surfaces on counters, timber and veneer on walls, proper tile and vinyl on floors, architectural track lighting rather than hall floods. It photographs better, it survives four days of handling, and it puts your product next to surfaces that support the price you are asking for.

The structure behind those finishes is designed to come apart. Walls, counters and lighting are built as a modular kit with numbered parts, packed into reusable crates, so the second fair costs a fraction of the first and the third only needs new graphics. Every stand is dry-assembled and photographed in the workshop before it ships, which is why installation on the hall floor is a repeat, not an experiment.

First-hand materials, modular structure, dry-fitted before it ever reaches the hall.

Most exhibition disasters are administrative. Rigging submissions filed late, a stand drawing rejected for height, power ordered at the on-site rate, a truck that misses its unloading slot and waits a day. We handle organiser submissions, structural and electrical documentation, rigging and power orders, freight and customs paperwork, and we book the delivery windows against the official build-up calendar.

On site, our crew installs inside that window and a technician stays reachable through show days for lighting, AV and the small repairs that always happen. After the last visitor, we dismantle, crate and transport the stand back to storage, where it is checked and refreshed ready for your next fair. One contract covers design, build, graphics, logistics, install, show support and strike.

Trade show work runs on the same supply chain and the same project discipline as our retail, hospitality and office programmes. The joinery workshop that builds a store counter builds your display counter; the lighting we specify for a showroom lights your samples; the materials on the stand are the same ranges we import and stock all year.

That matters for the companies we mostly work with — manufacturers, importers and studios exhibiting a physical product. Your stand can be a working extract of your showroom, using stock you already sell, with a specification you can hand to a client on the spot. If the fair produces the orders you planned for, the same team can carry the work into a permanent showroom or a retail rollout without starting the relationship again.