MaterialsHub
Demand signal

See what the market is actually specifying

Platform-wide demand signals and category momentum.

Market Trends aggregates anonymised platform activity into demand signals — which categories, finishes and formats are moving, and where momentum is building — so you stock and quote against reality.

Market Trends — Platform-wide demand signals and category momentum.
Growth & reach
01 / What it does

Market Trends, in practice

Stop stocking on gut feel — see what's actually selling across the industry, so you buy, price and promote ahead of the demand curve, not behind it.

01 / 04

Spot a rising category before competitors

See which families and price bands are climbing while stock is still cheap to secure.

Momentum shows what's actually moving, not just what's in stock.

02 / 04

Stop importing what's already dying

Finish and format signals show what to hold and what to quietly stop ordering.

Finish and format signals show what to hold and what to drop.

03 / 04

Trust the number, not a rumour

Data is aggregated and anonymised, so decisions are based on the market, not one rep's opinion.

Aggregated and anonymised — the market, never a rival's numbers.

04 / 04

Act, don't just observe

Every signal comes with a suggested move — stock, promote, reprice or drop.

Every signal comes with an action: stock, promote or reprice.

02 / How it works
01

Open

See the whole market's movement in one screen, not a rumour from a rep.

  • Open the trend view for your categories, regions and customer types.
  • Compare current demand against the same period last year to separate seasonality from real change.
02

Filter

Get the exact segment that matters to you, not a national average.

  • Filter by family, finish, format and price band to find the specific movement behind a headline.
  • Isolate the segments you actually sell to instead of a national average.
03

Apply

Turn a signal into a decision immediately, with the reasoning behind it.

  • Turn a signal into a purchasing, pricing or campaign decision in the same workspace.
  • Track whether the decision worked, so next quarter's call is better informed.
03 / In depth

See what the market is actually specifying

Betting stock and range decisions on a rep's gut feeling is an expensive way to find out you guessed wrong. Market trends aggregate anonymised search, specification and request activity so you can see which formats, finishes and colours are genuinely moving.

Stock and range decisions with evidence

Importing the wrong range costs real capital sitting unsold on a shelf, and knowing that large-format warm-toned porcelain is climbing while high-gloss white is flattening changes what you import, what you display and what you discount — months before the sales figures tell you.

Ammunition for supplier negotiations

Walking into a supplier negotiation with evidence rather than opinion is what actually moves price and terms.

04 / Use cases

Where Market Trends earns its place

01 / 03

Importers and distributors

Plan range and stock around demonstrated demand.

02 / 03

Showrooms

Display what people are searching for, not what shipped last year.

03 / 03

Studios

Sense-check a scheme against what is current and available.

05 / Who it's for

Market Trends is built for the people who specify, buy and sell materials.

Platform-wide demand signals and category momentum.

Manufacturers

Importers

Buyers

06 / Questions

Frequently asked

Is my own data shared?+

No. Trends are aggregated and anonymised; individual workspace data is never exposed.

Where does the data come from?+

Aggregated, anonymised activity across the platform — searches, specifications and requests. No individual company's data is exposed.

Is my own activity visible to competitors?+

No. Data is only ever shown in aggregate.

How current is it?+

Trends update continuously, so you see movement rather than an annual report.