MaterialsHub
Be found

Search Console data, keyword research and AI articles

Connect your website and turn material demand into content that ranks.

Connect your website, pull Google Search Console data, research keywords around the materials you actually sell, and write SEO articles from inside the platform — grounded in your own catalog.

SEO & Content — Connect your website and turn material demand into content that ranks.
Growth & reach
01 / What it does

SEO & Content, in practice

Stop paying for content that guesses — turn real search demand for the materials you stock into articles that actually rank and bring in buyers.

01 / 04

See where you're losing search traffic

Search Console data shows exactly what you rank for today, and the gaps costing you visitors.

Search Console connected — decisions follow real impressions.

02 / 04

Chase demand that exists, not guesses

Keyword research is scoped to what you actually sell, so effort goes where buyers already are.

Keyword research scoped to the materials and areas you serve.

03 / 04

Publish claims you can stand behind

Articles are written against your real catalog, so nothing you publish oversells a product.

Articles grounded in your catalog, so every claim is accurate.

04 / 04

Prove the return on content

Watch rankings move after each piece ships, so spend is justified with results, not hope.

Publishing and ranking tracked together — see what content earned.

02 / How it works
01

Connect

See exactly what's costing you traffic today, not a guess.

  • Connect Search Console and your site so the module works from measured data, not guesses.
  • Existing pages are audited for titles, descriptions, headings and internal links.
02

Research

Know where real demand is, so effort goes where buyers already are.

  • Find the queries with intent to buy or specify, then map them to pages you can win.
  • Gaps against competitors are listed as concrete page briefs, not vague suggestions.
03

Publish

Get a published article and a way to prove it worked.

  • Draft, review and publish with schema, metadata and internal links handled.
  • Position and click changes are reported per page so the next brief is better informed.
03 / In depth

Be found by the people specifying materials

Buyers who arrive already convinced close faster and negotiate less, which is what good specification content is for. Product pages, project stories and technical answers published from your catalog give search engines something real to index — and give buyers a reason to arrive already convinced.

Content generated from your actual data

Content nobody has to fact-check twice a year is content that keeps earning its keep. Specification pages, comparisons and application guides stay accurate as the catalog changes.

Structured data that search engines can use

Ranking for the searches that actually convert depends on giving search engines something structured to work with, and pages ship with clean metadata and structured data for products, FAQs and organisations, so listings are eligible for richer results instead of a bare blue link.

04 / Use cases

Where SEO & Content earns its place

01 / 03

Supplier catalogs

Publish indexable product pages with correct technical attributes and availability.

02 / 03

Studios and contractors

Turn completed projects into case-study pages that attract similar work.

03 / 03

Technical authority

Answer real installation and specification questions to capture high-intent search.

05 / Who it's for

SEO & Content is built for the people who specify, buy and sell materials.

Connect your website and turn material demand into content that ranks.

Suppliers

Showrooms

Agencies

06 / Questions

Frequently asked

Do I need an SEO agency as well?+

Many customers use this to handle the ongoing content and monitor results, and bring in specialists for technical work.

Will this create duplicate or thin content?+

No — pages are built around genuine technical data, applications and answers, which is what search engines reward.

Can I publish in Greek and English?+

Yes, bilingual publishing is supported for the Greek market and international buyers.

Do I still need an agency?+

Many teams stop needing one for product and technical content, and keep an agency only for brand campaigns.